Spending on digital media surpassed television ads in 2017, and now global digital spend is anticipated to top $333 billion this year.
Thanks to Tamas Hevizi for pointer to the infographic from Visual Capitalist. Here are some nuggets
- Search:
The top five search results for a keyword on Google get 70% of the clicks. - Social media:
80% of B2B leads come in through LinkedIn vs. 13% on Twitter and 7% on Facebook. - Video marketing:
Video will represent 82% of all internet traffic by 2021. - Cold email marketing:
Emails sent between 10-11am have the highest open rates. Tuesday is the best day to send cold emails. - Paid advertising:
The mobile ad blocking rate has increased 90% year-over-year. - Lead generation:
61% of marketers say generating traffic and leads is their top challenge. - Content marketing:
47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.
The Digital Transition of Presidential Power
On Instagram and Facebook, the incoming White House will gain access to the White House username, URL, and retain the followers, but will start with no content on the timeline. An archive of White House content that was posted to the Obama White House Instagram and Facebook will continue to be accessible to the public at Instagram.com/ObamaWhiteHouse and Facebook.com/ObamaWhiteHouse. Facebook accounts for President Obama and the Vice President and the Instagram accounts belonging to the First Lady and Vice President will be moved to new “44” usernames and preserved by NARA.
Whitehouse.gov
November 08, 2016 in Industry Commentary, Social Networking | Permalink | Comments (0)