I am presenting at a session on Innovation at MR's Enterprise
conference at Pebble Beach in October. I will be be moderating two CIO
guests - John Dean of Steelcase and Dave Watson of Kaiser Permanente
who will be presenting on the CIO view of Tech innovation.
CIOs, like most executives, are under intense pressure to innovate
as global competition intensifies. But as I talk to John, Dave and
other CIOs it is becoming clear that their views on innovation are very
different from those of tech vendors and VCs. They do not want to be
"spoon fed" innovation - they want building blocks they can adapt to
their own vision of innovation. They bristle at the premium and large
spend expectations around vendor innovation.
I have pieced together 5 elements - what I am calling the MAGIC
framework - of what CIOs like John and Dave are using to define tech
innovation and deliver it within their enterprises
Mashups - in the CIO world, there is a clear recognition
there is no silver bullet. Mashup to them is about exploring every nook
and cranny of the Doblin
innovation framework - business model changes, channel optimization,
product improvement and more. Also, most CIOs are looking at wide array
of promising technologies from mobility to sensors to grids to web
services. They want basic building blocks in each area and then have
their teams do the mashup.
Vendor tip: Curb your enthusiasm. You may think your
technology solves world hunger (like many Web 2.0 companies do right
now), but few vendors can dream of or service the wide ranges of
innovations CIOs are looking at. Present your capabilities rationally
and knowing it individually is a small part of the CIO's innovation
portfolio.
Alpha technology - a quiet revolution is taking place in CIO
budgets. After years of vendor consolidation, the top 10 vendor share
of their wallets is now shrinking. CIOs realize they have to take more
risk to deliver innovation and are willing to give younger vendors and
technologies much more of a chance. Also, many CIOs are having to scratch out innovation budgets from "utility" spend with incumbent, large vendors. The confrontional re-negotiations are not encouraging CIOs to listem to innovation pitches from such vendors. Besides, having outsourced R&D to vendors, many CIOs are disappointed only 5 to 10% of that spend actually has gone over the last few years to vendor R&D and innovation.
Vendor tip: The number of patents you have is not that
important. Innovations in release 8 of a product are just as
unimpressive. Early, but usable, technology in the hands of the CIO
team is what counts.
Global inspiration - While globalization is affecting every
business executive, in the last couple of years I have seen CIOs travel
more and become more fascinated with global sourcing. Mobile
applications from Korea. Open Source from Scandinavia. BPO ideas from
India. Manufacturing innovation from China. CIOs are becoming global
faster than many of their executive peers. And global in another sense
- willing to look outside their own verticals. They do want learn about
web services at banks, telematics at distribution companies.
Vendor tip: Every buyer has historically told vendors to show
them relevant, industry specific citations and applications. They will
continue to, but you will be surprised how open they are to new ideas
from wherever.
Intensity- CIOs assign small "tiger teams" to innovation
projects. Short time frames. Stingy budgets. Constrained based
innovation. The old dream of huge Sabre like "competitive advantage"
projects is gone. It is about tactical, but significant, payback
projects.
Vendor tip: Think big, execute small and intense. Talk
quietly and carry a big stick. Necessity is the mother of invention.
Cliches I know- but each points to constraint based thinking and focus
on high payback areas. CIOs also want to hear how you have innovated
your own sector's business model. It could be through different
licensing, delivering software as a service. They want to understand
the risks, but they do not want "same old".
Collaboration with LOB - Many of their tech innovation ideas
are
coming from their non-tech executive peers. Business execs, helped by
reading materials (yes even airline ones) and peer sources, see several
technologies as facilitating innovation. Yes, many do believe the I in
CIO is Innovation. CIOs in turn see it as their job, not just to
ensure security and compliance, but to deliver applications to delight
business users, not to impress technologists. The bond between CIO and
LOB is being strengthened on the back of innovation projects.
Vendor tip: Would a business executive understand your pitch?
If not, leave out elegant architecture, methodology and other
materials. Focus on what the CIO needs to delight the LOB.
CIOs are under huge pressure to help their businesses innovate.
Their next generation of vendor partners will be brimming with ideas,
will be intense and will themselves be innovating their own business
models. The Chief Innovation Officer should expect no less from his/her
supply chain.
Tech Savvy CEOS
Always nice to see CEOs who believe in technology driven innovation. This article profiles 4 CEOs - not surprisingly in financial services, where technology is lifeblood:
Ray Killian, ITG
Seth Merrin, Liquidnet
David Krell, International Securities Exchange
Thomas Peterffy, Interactive Brokers Group
July 31, 2006 in Industry Commentary, Innovative CIOs, Process and Business Innovation | Permalink | Comments (0) | TrackBack (0)