Coming out of the pandemic I expected massive changes in software world and we started to see glimpses of that in 2021. Here are some standout examples:
I have been blown away at the speed at which IFS has re-branded, made several acquisitions and launched several new products. Before Dennis Howlett had retired in March, he told me "Darren Roos (the CEO of IFS) and his team have managed to take what was really quite a moribund company and turned it into something that’s relevant for the 21st Century,"
Their year end recap provides a high-energy summary in under 2 minutes. I talked to their CMO, Oliver Pilgerstrofer this week and the results are showing up very strongly in their leads pipeline and even more impressively, in a tight labor market, in their recruitment pipeline.
"Vinnie Vertical" has been screaming for years for vendors to develop and showcase operational, not just back office, functionality for various industries. I saw several vendors start to talk about “vertical clouds” and I was particularly impressed that SAP arranged this 8 episode line up for Analyst Cam.
I saw new thinking around ecosystems. They are increasingly fragmented across ISV partners, SIs, resellers, App stores and developer networks. Tyler Prince at Salesforce provided a perspective on the additional payback when you leverage cross-currents across all of them. Differently, I have been impressed with how Workday Ventures has ramped up investment in startups and beyond funding, opening up access to Workday customers. Watch Barbry McGann present on their philosophy.
Much of the media attention has gone to a tech vendor exodus from Silicon Valley. In reality, every vendor had to face up to office location challenges as we moved to hybrid work models. I was impressed with two conversations – one with Monty Hamilton of Rural Sourcing and Raju Vegesna of Zoho - both have been favoring secondary and tertiary towns and encouraging “rural revival”
More examples coming as I recap more from the over 100 episodes of Burning Platform and Analyst Cam during 2021. And I expect a torrential flow of changes coming in 2022.
It's not your Dad's software industry.
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