Along with many in the US South I love the crushed ice my fridge serves. But let’s face it – it just cracks larger chunks of ink. Gourmet ice fans like perfectly formed chewable pellets.
Well, GE is bringing that home. From Maxim:
“Yesterday, the appliance company launched an IndieGoGo campaign (yes, even a corporation with a $262 billion market cap can make use of crowdfunding) for its Opal Nugget Ice Maker, a countertop device that produces freezing cold crunchy crack. The campaign is less about raising money—GE’s got plenty of that—than about marketing the machine and soliciting feedback from interested consumers. And that feedback has been orgasmic. At the time of this writing, that Opal has raised half a million dollars from more than 1,300 people. Some people really love ice.
But GE already knew this. That’s why it built the Opal in the first place. A product of the company’s FirstBuild lab, the Opal was born after a message board suggestion led the company to dig further into this phenomenon. They found a subculture teeming with ice obsessives, both in and outside of the “Chew Belt.””
Cool Tools
NY Times interview with Kevin Kelly, author of modern version of the Whole Earth Catalog
“These are all recommendations of tools, in the broadest sense, of things that are helpful and practical for doing things yourself, for learning things yourself or as a small group. They are self-empowerment tools. While there are more than a thousand tools in the book, I’m not suggesting that you buy any of them. I think you should just know about them. This is a book of ideas. It’s a book of possibilities.”
“This is all user-generated content from the cool tools website that have been running for 10 years. These are all positive recommendations, we only deal with good stuff, we don’t waste our time with things that don’t work.”
“You can take a picture with your mobile phone, where you hover over the (QR) code, and then it takes you right to an Amazon page to order the tool. It’s as close as we could get in print to the web where you can click and order something. It remains to be seen if anyone actually uses it.”
photo credit Amazon
January 12, 2014 in Crowdsourcing, Industry Commentary, Smart Autos, Homes, Sports, Restaurants... | Permalink | Comments (0) | TrackBack (0)