Although consumers might have gotten used to subscribing to music, movies, and TV shows, and even clothing, a subscription model for automotive options would be a dramatic shift in how cars have been sold for more than a century. Traditionally, a vehicle’s factory-equipped options are permanent, regardless of whether a car is 10 years old or whether it has been sold to a second or third owner.
But under some of the subscription model scenarios suggested by automakers, certain features might disappear as soon as the monthly or yearly payment stops, in the same way your streaming or phone services stop when you cancel your subscription or fail to pay. On the upside, analysts say that subscriptions may encourage automakers to provide software updates that help features evolve after purchase—especially when it comes to vehicles with cutting-edge technology. Some consumers also might like the idea of paying only for the non-essential luxury features they want, such as voice recognition or parking assist, for example.
Both Tesla and GM’s Cadillac unit offer their self-driving features on a subscription basis
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