With many people still working from home, athleisure has gained further ground, reflecting new attitudes toward traditional workwear. Increased health awareness has given many people a new perspective on sports and general fitness. E-commerce has thrived, as consumers continue to shop online, even as lockdown measures have eased. Digital forms of individual or community-based exercise and physical activity have become more popular and have created new possibilities for sporting-goods companies. Meanwhile, sustainability is more important than ever, with the COP26 Climate Change Conference emphasizing the need for companies to increase their efforts to decarbonize as they seek to differentiate their offerings.
Video on how Dick Sporting Goods continues to invest heavily in brick and mortar
Comments