Amazon.com Inc.’s planned department stores will aim to boost its apparel sales by offering shoppers a chance to try on clothes from its own private-label brands in technology-fueled dressing rooms, according to people familiar with the matter.
One idea that has been tested is for customers to scan QR codes of items they want to try on by using a smartphone app and for associates in the store to gather the items and place them in fitting rooms.
Once there, customers could ask for more items using a touch screen, which might be capable of recommending additional clothing based on the pieces shoppers liked. The rooms could use sliding doors for associates to bring more clothes without seeing shoppers, the people said. Robots or other forms of automation could eventually be deployed in the stores, one of the people said.
WSJ (subscription required)
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