For all the talk about digital advertising, it is only now catching up to global spending on traditional TV, radio, newspaper, billboard and other advertising as the chart below shows.
However, as Fortune reports:
It’s boom times for YouTube and its creators. The Google-owned service, bought for just $1.65 billion in 2005, reported ad revenue of $20 billion last year (plus what analysts say are billions of dollars more from subscriptions to products like YouTube Premium, the financial details of which the company doesn’t disclose). Some context: If YouTube were a stand-alone entity, that would make it the world’s fourth-largest seller of digital ads, after its parent company, Alphabet, Facebook, and Amazon. But what really has Wall Street salivating is the question of just how big it might get. YouTube’s 2020 revenue was up 31% from 2019, compared with a 12.8% increase for its parent, Alphabet.
More on YouTube's impact
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