Office furniture company Herman Miller Inc. is trying to expand further beyond selling large orders of expensive chairs to employers with a new bid for individual at-home workers.
Herman Miller this month will open its first stores designed for consumers in Century City in Los Angeles and New York City’s Hudson Yards, and plans to open two more next month in Austin, Texas, and Tokyo. It previously relied purely on large showrooms aimed at business-to-business customers, e-commerce and a presence in consumer outlets such Design Within Reach, a sibling under parent company Herman Miller Group.
WSJ (sub required)
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