I watched the Apple "Hi, Speed" event yesterday, and have excerpted some in the Analyst Cam series on Deal Architect.
I hope enterprise vendors pick up on some of the production themes as they plan future virtual events
Move outdoors
Ok, so not everyone has a prop as good as Apple Park. But too many enterprise sessions are interviews from people's homes. They are gorgeous homes, but I would show a bit of the great outdoors. Most people are tired of home settings:)
Let your product speak for you
The "transportation modes" Apple showcased - iPhone strapped to a drone, to bottom of truck - made for stunning imagery. In enterprise events, there is a little too much focus and talk time for vendor executives and in character-based product demos. With a little imagination, enterprise software could let products showcase live customer scenarios.
Summarize along the way
I liked how Apple reinforced features - in spoken words, highlighted text, even in infograph format.
Music never fails
Apple had me when they introduced the Home Pod Mini. I thought I heard the start of Led Zeppelin's "Immigrant Song". It's actually "I'm ready to rock that" by Bonti. Lots of other other upbeat music throughout the show.
Subtly work in other contemporary themes
COVID health and sustainability are hot topics now. I like how Apple used credits to describe protocols that applied to their production team. They also worked in their carbon footprint and rare earth messages. Did not dwell on it - probably took two minutes in total.
Have product ready to order
May be too far a bridge for enterprise tech, but I will try:) Don't announce, then show a multi-year product release cycle. Ideally get a half a dozen beta customers in progress before you even showcase, and then say available to order TODAY. And get your SI partners ready to implement in weeks.
Watch the entire show below - it is just over an hour long - but I highly recommend it.
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