Ivan Poupyrev, Google’s director of engineering and the inventor of Jacquard, envisions future applications for business attire. “You can check stock prices,” he says, or blinking LEDs could notify the wearer when it’s time to get to a meeting and provide directions to the conference room.
The technology will be subtle in appearance: “We found that brands were reluctant to put too much visible technology on the product,” Mr. Poupyrev says. “It’s really important that the product doesn’t feel like a gadget.”
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