Self-driving cars employ lidar, a remote sensing technology using pulsed laser light the way radar uses radio waves, and lidar makers waiting for the automotive market to take off are courting new customers who would use the technology for everything from monitoring cattle to helping a disc jockey synchronize dance music.
Ouster, a San Francisco tech startup, is tapping new markets including delivery robots, disaster relief and even an approach from the disc jockey. Another Bay area startup, AEye, is talking to a bank that wants to monitor cattle growth to ensure the financial health of a rancher who is a loan customer.
British Herald
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