In a vacant lot next to one of the last remaining steel mills in Braddock, Pennsylvania, a town just south of Pittsburgh, a massive new indoor farm is taking shape. The farm, from a startup called Fifth Season, will begin selling spinach, lettuce, and other leafy greens early next year, using a robot-based system that the founders say is cost-competitive with growing and transporting the same crops from a traditional farm.
It’s more affordable, they argue, than some others in the vertical farming industry. “We looked at vertical farming and realized that the industrywide struggle to make the economics work was a huge factor, and something that would really prevent the industry from truly taking off,” says Austin Webb, cofounder and CEO of Fifth Season, which incubated its first farm at Carnegie Mellon University.
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