Over the past year, a new breed of employee has been surfacing at Sweetgreen HQ: data scientists from Amazon, product czars from Uber, digital mavens from big food chains like Starbucks and Domino's. This small tech army is building the Sweetgreen of tomorrow: a food platform that is as dialed into each customer's microbiome and barre routine--and perhaps 23andMe profile--as it is tracking its farmers' crops through the blockchain for peak freshness and taste. A platform that can take the shape of a quick-service restaurant reimagined in the spirit of an Apple Store--where customers order salads from digital kiosks or tablet-wielding free-roaming employees while sampling local radishes from a tasting bar--or perhaps not a physical store at all. Amazon rented out servers; why couldn't Sweetgreen do the same with serveries, letting chefs harness its delivery network and supply chain?
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