The business isn’t earning money yet, P&G says, but the company is betting attractive stores, modern equipment, a focus on strong service and the use of Tide detergent on laundry orders will draw in customers. Expanding operations, as P&G first did in Chicago to include wash-and-fold laundry, on-campus delivery and lockers for pickup or drop-off, will make for a profitable business model, the company said.
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