Collectibles are a $200 billion market on their own, and video games are on pace to be a $300 billion industry by 2025. And Funko sits right in the middle of it all.
The Pop! brand itself is only 10 years old, but it’s become a cornerstone of geek ephemera as Comic-Con has become a major force in mainstream culture. For Funko, it’s all about specificity. The company actively licenses 1,100 distinct brands and characters today. “You might never have watched a show on Netflix, but if you’re a Liverpool soccer fan, we’ve [still] got something for you,” says Funko’s CEO Brian Mariotti.
The new Beanie Babies!
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