A startup named Cooler Screens is piloting a new door for commercial freezers and refrigerators that’s equipped with a camera, motion sensors, and eye tracking in six Walgreens pharmacies around the country, including the one off of Union Square. The doors can discern your gender, your general age range, what products you’re looking at, how long you’re standing there, and even what your emotional response is to a particular product.
The company says that the doors don’t store any of this data, which is anonymized, meaning that it won’t know that when you go to your local pharmacy you always buy ice cream (however, studies have shown that anonymized data, especially in cities, is possible to de-anonymize). Instead, it will use the data it’s collecting on you in real time to show you ads and promotions that the algorithm has determined might be relevant to you.
FullDoorOfVideos2 from Cooler Screens on Vimeo.
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