Saw this in Redef thanks to Thomas Otter
"The proof of Fortnite’s unique potential was demonstrated live on February 1, 2019. At 2pm Eastern, the Marshmello (who ranks #10 in DJ Magazine’s Top 100) held a live concert that was held exclusively inside Fortnite. The event, which was live synced to the real Marshmello, was attended by more than 10MM in the game – with millions more watching live via Twitch and YouTube – many of whom used their characters’ user-specific dance moves to join in. The event was stunning. And it showcases the potential of the Metaverse (including payment for performances, music rights, etc.), wherein a user can have potentially unlimited experiences inside a single medium."
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