The creation of the bra was spearheaded by Danielle Witek, a Reebok designer, who stumbled upon the technology while thumbing through a science journal (something she does for fun). In 2005, chemical engineers at the University of Delaware had invented a new substance called Shear Thickening Fluid, a gel-like solution that takes liquid form when in a still or slow-moving state, and stiffens into a solid when moving at high velocities. It was originally designed to be a modern form of armor technology, since you can incorporate it into a protective garment to defend the wearer from items flying at their body at a high speed–it’s since been used in everything from Kelvar bulletproof vests to NASA spacesuits that protect astronauts from shrapnel.
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