More than a million job seekers have already undergone this kind of testing experience, developed by Pymetrics, a five-year-old startup cofounded by Frida Polli. An MIT-trained neuroscientist with an MBA from Harvard, Polli is pioneering new ways of assessing talent for brands such as Burger King and Unilever, based on decades of neuroscience research she says can predict behaviors common among high performers. “We realized this combination of data and machine learning would be hugely powerful, bringing recruiting from this super-antiquated, paper-and-pencil [process] into the future,” explains Polli, sitting barefoot on a couch at her spartan office near New York’s Flatiron District on a humid May morning, where about four dozen engineers, data scientists, and industrial-organizational psychologists sit behind glowing iMacs.
Pymetrics is part of a legion of buzzy startups leveraging artificial intelligence, big data, and other tech tools to disrupt the hiring space. Research firm CB Insights expects VC investments in HR-tech startups to hit $2.9 billion in 2018, up 138% year over year.
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