Gotham Greens stands by its model of urban agriculture, something Puri says is appreciated by chefs and retail produce buyers. “We grow premium quality local produce in high tech, climate controlled greenhouses, year round. That means, even in the dead of winter, we provide our customers— supermarkets, restaurants, caterers—with fresh produce within a couple of hours of harvest.” Produce is pesticide-free, grown using ecologically sustainable methods in 100% clean, electricity-powered greenhouses. He says this also results in providing precision plant nutrition and optimal growing conditions for the plants. “Hydroponic farming, when practiced effectively, can be very efficient, using a fraction of the amount of resources as traditional farming practices. This enables us to use one tenth the amount of water as traditional soil based practices, while also eliminating all agricultural runoff.”
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