My wife enjoys watching movies at our local AMC. She loves the new recliner seats. Not sure she realizes they also reverberate with explosions or laser blasts on the screen.
I am easier to please - I like the mobile ticketing and the scan at the entrance and the reserved seating
More entertaining, of course, is a growing number of their theatres now have IMAX, RealD 3D, BigD, Dolby and Oculus VR capabilities.
The digital signage in the halls is also much improved.
They are also re-doing their menu, and hope they also rethink the ordering process. The lines at the concession stand are still a bit too long. That could use more automation, though the Coke Freestyle machines certainly help.
The company will turn 100 in 3 years. Good to see it continue to innovate and thrive!
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