Imax, best known for its high-tech movie screens, hopes others will feel the same at its new VR parlors. For $1 a minute, a group of friends can experience flight as eagles above a deserted Paris or dive into a world of criminals as assassin John Wick from the movie franchise of the same name. Ticketing is similar to most theaters: You can book time slots in advance online or purchase them at the center.
Imax says the initial reception to VR content—often around 10 minutes—at the Imax VR center in L.A. has been so enthusiastic that it’s increasing the number of locations, to 11 from 6, for the rollout.
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