Last Sunday, Lufthansa started off Sapphire early for some of the attendees on LH 464 from Frankfurt to Orlando. The Boeing 747-400 had an in-flight conference with six marquee speakers which passengers could stream on their wifi enabled devices throughout the plane.
I met Dr. Torsten Wingenter, Senior Director Digital Innovations at Lufthansa at the event and he was one of the speakers on the plane.
It is part of Lufthansa’s FlyingLabs initiative. To date there have been FlyingLabs on virtual reality topics, sleep, fashion as well as on the digital conference SXSW.
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