As VR technology gets better, cheaper and more accessible–thanks in part to consumer-friendly headsets like the Oculus Rift, which debuted in March–a small but growing number of scientists and entrepreneurs are using it to treat medical conditions, including PTSD and chronic pain. The financial stakes are high: Goldman Sachs expects total revenue from the VR industry to hit $95 billion in 2025, of which over $5 billion could come from medical applications. Virtual reality could also reshape the nature of medicine itself, enabling doctors to abandon what Rose calls “a one-pill-fits-all approach” to treatment.
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