Haier is now the fastest-growing provider of appliances in the world. Since 2011, it has held the largest worldwide market share in white goods. With its upscale brands in China, such as Casarte, and its growing presence in the United States, Europe, and Japan, this US$38 billion company has moved out of the value-priced and niche appliance domain to compete directly with top-of-the-line appliances from more established companies. It has accomplished this by being a consistently coherent and capable company: staying true to its core identity as a company dedicated to solving problems for consumers, while continually reinventing itself with imagination and verve.
One of their most successful recent product launches
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