Casey is the guy because since 1996 he’s been facilitating hardware manufacturing for companies large and small in China, the world’s largest manufacturer of (and market for) electronics. The simplest way to explain PCH (named for California’s Pacific Coast Highway) is that it offers “end-to-end” services: from design to engineering, manufacturing to packaging, fulfillment to retail distribution. If you gave PCH a sketch on a napkin, the company could turn it into a product on a shelf—as it actually did recently with Drop, a connected kitchen scale. “Some people expect a ‘China button,’ ” Casey says. “But they’re looking for an end-to-end button.”
Fortune
Comments