Beginning early next year, Starbucks’ loyalty club members (of which there are millions) will be able to read theTimes’ top news of the day as well as some select articles for free on the Starbucks mobile app. In effect, Starbucks becomes a kind of publisher.
Not that the Times is exactly new to Starbucks.
“We have proudly sold millions of copies of the paper in Starbucks stores for more than a decade, and are excited to bring this experience to the next level by enabling Starbucks loyal customers to take the best of The New York Times with them wherever they go, whenever they want it,” Howard Schultz, chairman and CEO of Starbucks, said in a statement.
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