“As cities become more and more congested, people are becoming increasingly open to new means of mobility, and car sharing is proving to be an appealing model,” says Ken Washington, Vice President of Ford Research and Advanced Engineering. “A crucial part of delivering effective car-sharing services is to learn alongside these drivers what best meets their needs and expectations, and complements their location and existing transportation infrastructure.”
GoDrive uses a pay-as-you-go approach to pricing and trips are charged by the minute, which includes the cost of the central London congestion charge, insurance and fuel. During the trial phase, cars were primarily located at public transport hubs, like Victoria railway station, but that’s obviously now being widened out to include other parts of the capital.
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