Over the next few weeks I am excerpting here from the book’s case studies. They profile 12 strategies across four groupings of customers A) Un-adopters B) Diversifiers C) Pragmatists and D) Committed.
The customers profiled below are part of the fourth group which has two strategies in the book:
- Actually, Ahrendts has moved on to manage Apple’s retail empire, but Burberry’s is an example of a company which is tightly aligned with SAP’s past and future. It runs a single instance of the SAP Business Suite. It jointly developed with SAP a point-of-sale (POS) app that puts product and customer information into sales associates’ tablets at the store. It uses HANA to blend transactional, customer, POS, and social media data. And, it next plans to swap out its Oracle database and put the Business Suite on HANA.
- John Deere was one of SAP’s earliest customers, going back to the mid-1970s. Now, it is aligned with SAP’s HANA future. Deere is driven by a goal that the world needs to double its food production by 2050. With shrinking arable land, technology has to help agriculture become much more efficient.
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