Over the next few weeks I am excerpting here from the book’s case studies. They profile 12 strategies across four groupings of customers A) Un-adopters B) Diversifiers C) Pragmatists and D) Committed.
The customer profiled below is part of the third group which has four strategies in the book:
in 2009, DeVry bought a majority stake in a Brazilian higher-education company, Fanor Group. It enrolled 10,000 students in three schools — Fanor, FRB (Faculdade Ruy Barbosa) and Área1, located in two cities, Fortaleza and Salvador in Northeast Brazil.
Over six months, the company implemented SAP accounting, finance, and payroll modules with an aggressive budget of $2 million. It was a single instance running at the DeVry Brasil data center in Salvador.
Black concludes: “The macro-level results of this one year investment in this program of IT initiatives was that our Brazil operation grew by 24 percent in revenue, while increasing student satisfaction by 10.6 points, growing our local gross profit by 85.8 percent and operating income by 122 percent in a year.”
So, by itself, the implementation was run efficiently, but measured with business metrics, the results look even more impressive.
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