PepsiCo Inc. is going to the Web to launch its newest soft drink, a mid-calorie soda called Pepsi True. The soda will be sold exclusively through Amazon.com
The product, slated for release in mid-October, will be made with sugar and stevia, a natural sweetener. Pepsi True will be the second big-name soft drink sold exclusively online. Coca-Cola Co. began selling Surge on Amazon last month.
A Pepsi spokeswoman said distributing Pepsi True through Amazon.com will give it a chance to raise consumer awareness for the product and gauge consumer response before it begins putting the new soda on shelves at convenience stores, supermarkets and retail outlets like Walmart.
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