Gogo had become the name most associated with the ability to check email in the sky, much as TiVo Inc., the pioneer of digital video recording, was once synonymous with the ability to fast-forward through commercials. Like TiVo, Gogo effectively invented its category.
But increasingly with in-flight Internet services, "the resources of a small, independent company may not be enough to carry this through," said connectivity consultant Tim Farrar, the head of the consulting-firm TMF Associates Inc. "Ultimately the big boys are going to dictate how this technology gets adopted."
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