Over the last 18 months SAP has been building an ecosystem of startups around its HANA analytics engine. SAP offers plenty of upfront development support, access to its customer channel and access to capital through its Ventures arm and other VCs. No wonder the channel is growing rapidly - over 1,000 startups in 55 countries, many highlighted in the graph.
I like the fact that many of the startups are going after targeted vertical opportunity areas. So FeedZai’s is focused on credit card fraud analysis, NexVisionIX on retail sales analysis etc.
In an email, Dennis Howlett says “Some of those startups are generating serious value back to customers”. That may be so but revenues from this channel are still only a small percentage of HANA revenues – the bulk still comes from direct sales of the tool to customers. And HANA is still a small percent of overall SAP revenues. So, this initiative if successful could be truly transformational to SAP.
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