I met Charly Bauer of Jeni’s Splendid Icrecreams last Thursday at a Plex event where he had samples of their amazing artisanal flavors. We worked out a barter deal. On Sunday, he asked me the flavors I would like. I told him it would be fantastic if the kids who are coming home for Thanksgiving could taste the Salty Caramel sandwich I had raved about.
Today, they arrived - the sandwiches and other samples Charly generously sent. I am marveling at the packaging – with dry ice, it is colder (-109.3 F) during transit than it is is in your freezer!

Impressive Jeni’s along with Fedex make such home delivery routine even in a short, busy holiday week. Fedex picked it up at 5 pm yesterday in Columbus, OH and delivered less than 24 hours later, 1,000 miles away.
Now think about all the fresh produce that is being shipped in bulk day after day. Global Trade magazine ranks its best third party logistics providers and includes a category for Best Temperature Controlled providers like C.H. Robinson (truck in photo) in this issue.
Don’t you love logistics which make the complex look so routine?
BTW, on the barter with Jeni's, all I can say is I got the better end of the deal :)

Macy’s OmniChannel Strategy
When you think of Macy’s, you probably picture Santa Claus, a Thanksgiving Day parade, or its eleven-story, 2.2-million-square-foot flagship location in Manhattan, once known as the world’s largest store.
But that wouldn’t be an accurate picture of the U.S. retailer. In recent years, Macy’s has turned into a digital hybrid nearly as familiar with GPS signals and online advertising as it is with clothes racks and perfume counters. According to its annual report, it’s now “an omnichannel retail organization operating stores and websites.”
“Omnichannel” is a buzzword that describes a survival strategy. Threatened by the growth of low-cost online merchants, traditional retailers are reacting by following customers onto the Internet. Macy’s does it as well as any. On its website, it installs 24 different tracking cookies on a visitor’s browser. On TV, it runs ads with Justin Bieber that urge millennials to download its mobile app, which tells them which of the chain’s stores is closest to their location. Once inside, they can use the app to scan QR codes on a pillowcase or a pair of shoes. Online orders now ship from the backrooms of 500 Macy’s stores that this year began acting as mini distribution centers.
MIT Technology Review
Photo Credit of today's Parade Lineup from its site
November 28, 2013 in Industry Commentary, Mobile applications and commerce | Permalink | Comments (0) | TrackBack (0)