In the past year, Candy Crush Saga has been downloaded some 500 million times and played more than 150 billion times. The game got off to a slow start as an online game two years ago, but after some design changes expressly intended to thwart players tempted to put it down, it has become a global phenomenon--popular everywhere from Brazil to Hong Kong. It is the first game of the smartphone era to top the most-downloaded charts for Apple iOS, Google Android and Facebook simultaneously.
The rules of play are simple: line up three candies of the same color and repeat. But within that basic premise, Candy Crush's maker, a London-based software company called King, has devised an apparatus that is almost frighteningly effective at turning new players into fanatics--and making money too. Which is a particularly sweet trick considering that Candy Crush is free to download and free to play.
If you have young kids - Part 2
“They'll hear a holiday greeting from Santa in his workshop at the North Pole. We'll also email you a recording of your child's wish list that you can share with family and friends. It's a great way to make memories and spread holiday cheer.”
Starting at 5 p.m. EST on December 24, you can call the number again to follow Santa and his reindeer on their journey, as they deliver gifts around the world.
November 30, 2013 in Industry Commentary | Permalink | Comments (0) | TrackBack (0)