Nice post by Jon Reed on video v text marketing even in B2B settings with pro and con points like “75% of executives watch videos and 50% share videos with their colleagues” and “video doesn’t always display properly on all devices”.
Jon, along with Dennis Howlett whose video blogging technique and technology I wrote about here, are clear pioneers in making video more mainstream in B2B settings. My only concern – vendors will continue to just focus on their products even in retina display settings!
Vinnie thanks for the good words.
You've had incisive feedback on video in the past which I have done my best to apply, there is a long way to go and much more work to be done to get to the kinds of content I ultimately want to put out there. But you keep at it...
I agree about the vendor-pimping concerns, though I don't think those videos get traction anyhow. As in:
"Overcome the 'toxic marketing crud' problem by doing customer or partner videos that focus on real business problems everyone can relate to. ideo is a great way to let passionate customers and partners tell your story for you."
Posted by: Jon Reed | October 06, 2013 at 04:18 AM