This year at OOW, I noticed many more innovative customers profiled.
Here are some of my favorites across various sessions:
Airbus (around 21:00) with streaming data on its planes and related telemetry and UL (around 29:30) around precision data in their testing processes in Mark Hurd’s keynote
Ancestry.com (around 22:30) with global growth and multiple data formats for family trees, DNA data, user images etc in Michael Dell’s keynote
Lego with social conversations with customers in the CX keynote (around 57.00)
Interview with CEO of NYSE Euronext about volumes and velocity and how it is a "technology company"
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