From The Next Web via Emanuele Quintarelli
"Burberry allowed attendees of the London Fashion Week runway show special events streaming at global Burberry boutiques in spring/summer 2011 to order items right off the runway through an iPad application and get them much earlier before the same items are scheduled to arrive in the shops. Pre-ordering from the catwalk, as well as analysing the looks that got the most positive buzz online, is an excellent way for both designers and buyers to get a sense of which might be the strongest looks from the show. In this way tech is helping fashion revitalize a very old trend – trunk shows and private views for VICs ( Very Important Customers) – on a much greater scale"
"Threadless was one of the first e-tailers to let the crowd in on their creative process by letting them vote on their favourite t-shirt designs to go into production. Many fashion brands have tapped into the power of creative platforms, like Polyvore, which leverages its active community for crowdsourcing contests. Moxsie was of the first brands that put customers in the role of the buyer, with its regular scheduled Buyer Chats on Twitter and Modcloth did the same on Facebook, taking things a step further by producing a whole collection based on user-generated designs."
"Fitting Reality, which pitched only a few days ago at Bizspark Europe, builds virtual fitting rooms with Microsoft Kinect technology. Irish start-up Von Bismark, uses the Kinect camera and Intel’s AIM Suite facial recognition software to turn a digital display into an interactive mirror, where users can touch and move around physical goods. Major cosmetics brands, like L’Oreal, Maybelline and Shiseido have already started testing special kiosks (mostly in the Asian market) that enable shoppers to virtually try on makeup by simply taking a picture."
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