In a world where the perception of clean technology is that it
largely “failed” — witness the bankrupt startups and lost investments
and (in the U.S., at least) the toxic political conversation that
emerged about clean tech during 2012 — apps may be its saving grace.
Many of the most promising startups in clean tech focus on devices and
apps that enable individuals, households, businesses and cities to use
data to improve their energy and environmental footprint.
Sustainability-related apps cover the gamut of topics and audiences — and professionalism. A random sampling: greenMeter (pictured above; computes your vehicle's power and fuel use, and evaluates your driving to increase efficiency), JouleBug (a social, mobile game that rewards players for reducing energy waste), AirStat.us (a free, daily air quality alert for your city), iRecycle (access to more than 1.5 million ways to dispose of stuff), iGo Vampire Power Calculator (shows how much energy the electronics in your home use and cost), PEV4me (calculates the financial and environmental impacts of driving plug-in electric vehicles), Light Bulb Finder (shows how to switch from conventional light bulbs to energy-saving equivalents with the same fit, style and light quality), and GoodGuide (provides health, environmental and social performance ratings for consumer products).
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