With so much attention going to social and mobile marketing, it is easy to forget that traditional marketing media – print, radio, TV, billboard etc – is not exactly dead. I am continuing a series on how those channels are evolving, surviving and thriving. Time provides an example from Peru - saw it courtesy of Ramya Rajesh
University of Engineering and Technology of Peru (UTEC)...was looking for something splashy to kick off its application period for 2013 enrollment. It turned to ad agency Mayo DraftFCB, which struck on the idea of a billboard that would convert Lima’s H2O-saturated air into potable water.... five devices that comprise the billboard’s inverse osmosis filtration system, each device responsible for generating up to 20 liters. The water is then transported through small ducts to a central holding tank at the billboard’s base, where you’ll find — what else? — a water faucet. According to Mayo DraftFCB, the billboard has already produced 9,450 liters of water (about 2,500 gallons) in just three months, which it says equals the water consumption of “hundreds of families per month.”
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