I recently wrote about the emergence of the Creative Entrepreneur
Seth Godin’s latest book is a cheerleader for this entrepreneur. As he says in this interview
“…I called it the Icarus Deception, [because] people think the story says don’t fly too close to the sun,” he says. “But that’s not what it used to say. 150 years ago, it used to say ‘don’t fly too low’. Because if you fly too low, the mist and the water will weigh you down, and you will perish.”
But how does a Greek fable apply to Godin’s new book? He explains.
“It’s about not settling – for 100 years we lived in an industrial economy, where people who ran the factories, made shoes and cars and life insurance policies, and amusement parks, they wanted us to fit in,” he says. They wanted us to be compliant, they wanted us to do what we were told, and that’s why they invented school. To teach us to sit still, and listen and regurgitate. But that industrial age is dying, right before our eyes.”
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