Born in Switzerland and educated at the Arts Center College of Design, in Pasadena, Calif., Béhar, 45, has worked on a wide range of projects. These include the recent rebranding of Nivea, the global skin care and shampoo giant owned by German conglomerate Beiersdorf; the Sodastream Source, a new model of the home seltzer maker; and the $100 XO “One Child Per Laptop” computer, with Massachusetts Institute of Technology Media Lab founder Nicholas Negroponte, which first won him broad acclaim in 2008. In 13 years since Béhar has founded Fuseproject, he’s emerged as something more than the sum of his projects, too. Along with Apple’s Jony Ive, he has become the face of the idea that designers can be entrepreneurs as surely as Silicon Valley engineers can—and, moreover, are essential to business growth
Jawbone, Miller Heiman, GE - his string of projects keeps going. In a really interesting interview below he describes how Design went from not being respected by technology vendors to a critical function
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