Over the last year, two of the most esteemed VC firms on Sand Hill Road, Kleiner Perkins Caufield & Byers and Khosla Ventures, have backed nearly a dozen startups trying to engineer healthier and cheaper alternatives to eggs (as with Hampton Creek’s product in photo), chicken, cheese, salt, and candy. The companies, whose creations are subject to FDA regulation, “are trying to replicate the sensory experience of proteins that we have all eaten,” says Amol Deshpande, a general partner at Kleiner Perkins who joined the firm from the agriculture giant Cargill. “It’s not just fake meat. The goal is to have a no-compromise solution.”
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