Starwood’s new Aloft brand says it is an “affordable alternative for the tech-savvy, design forward crowd, with jet-setting style and a real social scene that has everyone abuzz. From our easy-breezy touch-n-go check-in kiosks to our spacious 9-foot-high aloft rooms and our always-hopping w xyz (SM) bar featuring signature cocktails and a snack-attack menu.”
It is breathing new life into older Clarion and independent properties, and as the name suggests the rooms are lofts with platform beds and walk-in showers, but with free wi-fi, free parking, free breakfast at many locations, certainly good value. Below is the recently opened San Francisco Airport location
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