Those were the glory days for Sony - the Betamax, Walkman, Playstation success with no pesky Apple to worry about. Well, it is nice to own a movie studio and again create a world where Apple does not matter.
“Sony’s marketing blitz for The Amazing Spider-Man began even before the film hit theaters. Last month, Sony ran a television commercial featuring the superhero to promote the Xperia ion, a new smartphone available on AT&T’s (T) network. In the Spidey movie, the Sony product placements are ubiquitous. When Spider-Man ties up a thug and hangs him from an overpass, for example, a spectator records video with an Xperia phone. When two students watch an online video of Spider-Man’s antics, they do so using a Sony Tablet S. Even the film’s villain, played by Rhys Ifans, uses a Sony Vaio laptop connected to a Sony monitor in his underground laboratory (in photo below), while recording his experiments with a Sony Handycam camcorder.”
As opposed to Mission Impossible 4 in which it appears the uppermost secret organisations of espionage all seem to run exclusively on Apple gear...
Posted by: Cjwarnock | July 15, 2012 at 10:01 AM