Ok, 102 degrees in Las Vegas last week slapped me into acknowledging summer is here! So, over next few weeks I will profile posts on how our summers are different from those of our parents.
Let’s start with Cordina’s premixed margaritas, daiquris. Here’s the inspiration that came to the founders of Big Easy Blends:
“On a beach trip away from their native New Orleans they sat enjoying the sun and sand, but lamenting the rapid pace at which their frozen drinks were reduced to liquid. In addition to melting quickly, there was the hassle of premixing the cocktail, blending it, transferring the concoction into a pitcher and lugging that out to the beach. There had to be an easier way! It was then they noticed a youngster frolicking in the sand while sipping on a juice pouch, and lo and behold, the bright light of ingenuity flashed. They quickly agreed that adults could use these portable pouches for their own “juice” and the idea for an easy, on-the-go cocktail in a pouch was born.”
BTW – see this article (page 12a) on packaging and ingredient innovations in the product.
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