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Like BLT potato chips. PB&J vodka. Birthday cake Oreos. Tacos made of Doritos. Rainbow sherbet gum. And, for the strong of stomach, bacon milkshakes.
At issue: Are marketers reaching to the very limits of their powers to extend and differentiate their brands in order to attract attention and ring up sales in very tough times, or have America's taste buds really become this wacky?
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