“What we’re trying to do is act like an HBO,” said Tim Kane, NBA Entertainment’s senior director of broadcasting and international production. “We’re always on the air. We don’t go away to commercial.
“So during the timeouts, we’ll run features, we’ll look to show the entertainment on the court. It’s a mix of highlights, features and really trying to give every broadcaster in the 215 countries, end to end, a continuous show.”
Social media platforms, such as Twitter, Facebook and YouTube, also allow more than 278 million fans around the world to follow and immediately respond to the NBA Finals.
The international flavor of the NBA Finals — which includes more than 270 media members from 34 countries on-site in Oklahoma City and Miami — was evident after Game 1. Serge Ibaka, who is from the Republic of Congo and represents Spain in international competition, answered more than 30 percent of his postgame interview questions in a language other than English.
Video of NBA’s International Media Truck with more than 100 monitors
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