from CEO Jeff Bezos’ 2011 shareholder letter (a tweet from John Hagel reminded me)
“The most radical and transformative of inventions are often those that empower others to unleash their creativity – to pursue their dreams. That’s a big part of what’s going on with Amazon Web Services, Fulfillment by Amazon, and Kindle Direct Publishing. With AWS, FBA, and KDP, we are creating powerful self-service platforms that allow thousands of people to boldly experiment and accomplish things that would otherwise be impossible or impractical. These innovative, large-scale platforms are not zero-sum – they create win-win situations and create significant value for developers, entrepreneurs, customers, authors, and readers.”
BTW – his annual letters are becoming classics like the ones Warren Buffett sends out on his Hathaway Berkshire investments or Bill Gates for the Melinda and Bill Gates Foundation on the state of global health. I included Bezos’ complete 2010 letter as an exhibit in my new book.
Photo Credit: slide on AWS from Annual Shareholder meeting
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